Breastfeeding Friendly
Designed for easy feeding
Sustainable Choices
Shop preloved and outlet
Affordable Fashion
Styles for every budget
Inclusive Sizing Available
Choose from sizes 6 to 30
Our Newest Arrivals
£15.99
£24.99
£15.99
£9.99
£15.99
£15.99
£15.99
£16.99
£15.99
£14.99
£14.99
£14.99
£12.99
£13.99
£13.99
£16.99
£14.99
£14.99
£14.99
£9.99
£16.99
£15.99
£12.99
£7.00
£49.50
£12.99
£12.99
£12.99
£12.99
£12.99
£16.99
£9.99
£6.99
£8.99
£17.99
£15.99
Why choose us?
First Time Mums Choice Award Winner 2025
"Holleo is changing the way mums shop for maternity and nursing clothes. Their curated selection of preloved pieces offers comfort, style, and affordability making it easy to dress your bump and beyond with confidence and care for the planet."
‘A goldmine for breastfeeding Mums’ - Holleo customer.
If you love affordable fashion you've come to the right place. Holleo stocks outlet and preloved women's wear. Whether you are:
- Pregnant
- Breastfeeding
- Baby Wearing
Or not a Mum at all, we have clothes to suit all.
About Us
Established in 2017
At Holleo, we believe breastfeeding friendly fashion should be comfortable, stylish, and affordable for every Mum. That’s why almost every item we offer is designed to work perfectly for breastfeeding. Holleo began with a simple mission: to give new Mums more affordable choices when it comes to maternity, nursing, and babywearing clothing.
Today, our carefully curated collection includes everything from vests, t-shirts, tunics and dresses to jumpsuits and dungarees with styles to suit every taste and budget. We proudly offer inclusive sizing, with maternity and breastfeeding fashion available in sizes 6 to 30, including plus size options so every Mum can feel confident and comfortable. Sustainability is at the heart of what we do. By giving clothing a second life and rescuing quality items from going to waste, we help make fashion more planet friendly.
