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Welcome to Holleo — Dressing Mums Since 2017

It all started back in 2017 while nursing my second child. Navigating early motherhood is one of the most vulnerable times in our lives, and I strongly believed that getting dressed should bring joy—not frustration. Mums deserved an affordable, stylish "go-to" brand that made them feel incredible while making breastfeeding completely effortless.

With a lifelong passion for fashion and a background in e-commerce dating back to 2004, I took the leap. While my youngest was just one year old, I launched this website and began sourcing beautiful, practical maternity and nursing wear.

Fast forward nearly a decade: it has been an absolute privilege to dress so many of you, often welcoming Mums back baby after baby. Winning the First Time Mums Award two years in a row remains one of our proudest milestones.

Our Commitment to Sustainable Fashion

As we’ve grown, so has our mission. We’re passionate about supporting sustainable fashion through our carefully curated pre-loved and outlet ranges. By keeping high-quality clothing in circulation, we reduce waste and give great style a second life. Today, Holleo hosts thousands of pre-loved pieces from hundreds of top brands, each ready for its next chapter.

Thank you so much for supporting my small, Mum-run business. I hope you love exploring the collection and finding your next favorite outfit!

With love,

Carly x



Contact Us & Reviews

Get in Touch

Have a question or need assistance with an order? We’d love to help!

For the fastest response, send us a direct message on social media:

 You can also email us directly at info@holleo.com or use our online form

Customer Reviews

We pride ourselves on providing exceptional service to our community. See what other Mums are saying about Holleo, or leave a review of your own:

Registered Address: Holleo, 6 Hunt Drive, Melton Mowbray, LE13 1PB, UK.